How to Attract More Traffic to Your Website?

Calling visitors to your site is an age-old problem. If we may refer to the world of offline marketing, it’s like calling the bypassing person to visit your store. Unless the ‘need’ is there, why would he?

Let us cut to the chase – getting people to visit your site is hard. If you aren’t getting traffic, it’s obvious you aren’t scoring online sales either.

But wait, there’s more! Less traffic means you cannot iron out your design. And there is also a possibility of the site radiating an unprofessional image to clients and prospects.

It’s a loop you want to but can’t get out of. So in this guide, we will discuss how to refine your site and how to bring in more traffic, so the site can be refined further, so you can get more sales.

Let’s start from the beginning with how you can get more traffic without going broke.

Things to Do First

Traffic attraction is a slow process, you will have to closely monitor, analyze, improvise and then monitor again. Assuming you can give your site that much time; here are points to remember as you proceed:

  • Remember, your target is organic traffic. Referral is good as long as it is from neighboring industries and your content publications.
  • Evaluate your opportunities: Gauge your prospects. Make a list of keywords that will work. Use third party tools to perform thorough analysis.
  • As you proceed, keep tracking what is working and what isn’t. The things that aren’t working, you will need to pull the plug on them. This is called pumpkin hacking and means that you are nurturing what is providing better ROI – the rest is useless.
  • So if you are working on content, see which content in your industry, brings the most traffic. Which content gets the most number of likes or shares? If you are a part of paid marketing, research and adapt according to the result.
  • As you start, you will get slow traffic. But you will have to be a bit patient here. Even in pumpkin hacking, the farmer gives it some time before he could tell which pumpkin, is the most blooming.

Beginning with a Keyword Database

This is the first step in any organic SEO traffic campaign. Keyword research is extensive and it demands time – lots of it. You will have to manually search through dozens of keywords in addition to using Google’s Keyword Planner tool.

There will be thousands of keywords and you will have to filter until you are down to the most promising ones. Use query combinations that work and words that show the intent of the visitor. ‘Trendy shirts for summer’ is a query thousand times better than searching for ‘threads’.

Competitor Analysis is Really Helpful

As you research for keywords, always keep your rivals in sight. Make a list of 20, 30 competitors and see how they are ranking. You might not have access to their Google Search Console or Google Analytics but have other free tools. Analyze their URL structure, track down their linking structure, try to analyze where these are getting links from.

Evaluation

The smartest approach is to aim for easy keywords, ones that give more return in a short time. Each keyword will take time, remember it. Also, this research will be an ongoing process, requiring you to dive deeper as keywords grow branches.  

Optimizing your Website for Traffic

To stress the importance of website optimization, we have made a guide that solely focuses on the website’s importance. You can download it from our guides section.

But to give a little idea, the site’s interface and its design must be user-friendly. Developers often compromise user-friendliness for aesthetics. You must make sure you aren’t the one who suffers from your mistakes.

Ironing out the Issues

It’s imperative to know what visitors find friendly and navigable and what they don’t. But with already little traffic, there is no way to make legible conclusions. But there’s a way to work around this issue – we call it PPC (pay-per-click).

With PPC, you can spend a little to put your name on the first page of Google’s rankings. With the result on top, it has more chances of being clicked. When more users visit your site, testing becomes easier. If you haven’t initiated the campaign on a large scale, you can also ask for feedback so you can make more improvements.

Things to test on your site include:

  • Your sales copy
  • Your ordering process
  • Your opt-in offer, and
  • Your site’s navigation and user-friendliness

Want to know more about PPC? We have a detailed guide on PPC. Grab it from our guides section to know more about how PPC can help you in digital marketing.

Formulating a Content Strategy

Okay, you are thinking ‘keywords designing’ is the hardest part, but it’s not. The hardest part is coming up with content that perfectly targets the topics and the keywords. Oh, and did we forget to mention your content has to smashing?

Great content has the potential to bring more traffic, and it’s free publicity. In the online universe, this is the sun around which all inbound marketing revolves.

Did you know? Blogging alone can bring in 70% more traffic.

Content builds relationships, long-term relationships. Good posts are read by users but an evangelist of your brand (or content) will not stop there. He or she will make sure others have a peek at it too.

To gain traction and stand a chance against the big cats of the industry, you will have to offer solid content.

Key points in content strategy formulation are:

  • Focusing on users
  • Taking regular feedbacks, and make them count
  • Concentration on visitor metrics: duration, pages-per-visit, sources of traffic, demographics, etc.

To know more about how to tap into the power of content, download our guide on content marketing.

As you preoccupy yourself with customers, don’t forget that targeting them is not an easy feat either. Of all the analyzed keywords, you will now notice that only a small amount of keywords are the main traffic drivers. These keywords are your real pumpkins.

If you get the idea, let’s move on to SEO-ready architecture, your next step towards amplified traffic.

The Importance of Structure

Let’s just say it’s really hard to get more traffic if the information is all over your site like the stuff in a teen’s room. While figuring out the perfect structure for your site, never forget to:

  • Make it extendable so as more pages and categories are added, the structure corresponds to it.
  • Make sure the Google’s algorithm can easily find it. After all, most of the audience is going to find its way through Google. More on it in our SEO Audit guide.
  • Prioritize your structure according to information. This means your URL structure should work like a funnel. An example would be a person landing on your ‘site.com/apparel/jeans’ page. If you can make the jeans directory valuable, it will make its immediate parent directory, i.e. ‘/apparel’, more valuable.

Create the Hype

The digital age is all about hype, trust us. Many brands deliver half-baked products but since they were overhyped, they sold out like hotcakes. Though an unpolished product is never recommended, we do encourage creating a positive hype about the product, before the launch.

Since we are discussing how to bring more visitors to the site, creating the hype would translate to promoting your site before the actual launch, so bugs can be ironed out and on the day of launch, you already have a certain amount of traffic.

How to Build Returning Visitors Before the Launch

  • If your site is uses popular CMS like WordPress, you can use the power of those wondrous WP plug-ins.
  • If it doesn’t, you can still optimize your landing page to promote conversions.
  • Providing social sharing buttons with the content is another way to increase the virality of your site before the launch.
  • Making interaction fun is another thing you can do. Adding creative elements of interaction or bits of gaming also helps in traffic assurance.
  • If you can provide incentives, like access to free trial or demo, discounts, or access to promotional offers, you can actually get users to anticipate the launch of your site.
  • Add the site in search engine’s database. By submitting your site in database of Google’s Analytics Search Console, you can effectively monitor the traffic, the sources and the key areas of improvements, so you can focus on those improvements and perfect those productive sources.
  • Using the power of email-marketing. If you aren’t putting email marketing to use, chances are the visitor once gone is lost forever. By offering newsletters, free reports, or even answers to their common concerns, you can draw the visitor close to an actual sale just as soon as the site goes official.

Website CMS – Should you design it or buy it

The question of ‘to build or to buy?’ has no definite answer. The choice of CMS will depend on certain factors. You will have to analyze before you make one or pick one from third-party solutions.

To summarize the point, here are some advantages and disadvantages of designing a CMS.

Advantages

  • Everything is according to your need in a custom-built CMS
  • Better business opportunities with custom CMS.
  • No need to waste time and resources in strategizing your buying options.
  • Since everything is as per need, custom CMS offers best ROI.
  • Better edge in competitive world.

Disadvantages

  • It needs lots of time to design a fitting CMS.
  • More resources will be required to manage it.
  • You and the site needs to evolve, so does the CMS – and it costs money.
  • Upgrading quality, security and accessibility needs time and resources.

So if you are okay with its shortcomings, a custom-made CMS may be the perfect choice for you. To get started on CMS, you will first have to jot down your requirements including templates, architecture, localization, and others. If you are going for a tailor-made CMS, it must meet all your requirements.

Hosting – Does it Even Matter?

Not many people think about it, but hosting does play a crucial role in your traffic. There are websites that report daily traffic in hundreds and thousands, but since their choice of hosting was poor, many of them suffer from downtimes, which in turn results in loss of traffic and ill-perceived services.

There are many options to choose from. Many get jinxed when given the choice of Cloud vs. VPS (virtual private server). However, it doesn’t always have to be one or the other.

The key difference between the two is scalability. While VPS offers better efficiency, dedicated operations, savings on hardware, and a securer framework, it does lack the ability to scale. Compared to that, cloud systems offer better scalability. You can add more RAM and processors and beef up your server or even make backup copies of your data server, something that is unlikely on a virtual server.

If you are targeting a big influx, never let scalability go out of sight.

Even More after the Launch

Now you know how ready your site is for traffic, you can use the same tricks in ‘how to build returning visitors before the launch’ to pull in even more traffic after the launch.

But, is it All Talk?

Certainly not! The results are definitely replicable. Here is a shot depicting the success of our traffic-centric strategy. All of the above is part of our proven strategy to lure in more traffic.

Two and a half years, and it’s still growing!

Get Started Today!

To kick start your crusade for more traffic, analyze the potential within your industry, benchmark against it, and start putting the above tips to work.

In the End

The path to increased traffic is hard and it’s not short either. But with some clever SEO, PPC, keyword design, content marketing, and web designing, you can multiply your traffic, converting tens into hundreds and hundreds into thousands.

If you found this guide to be useful, please let us know at [email protected]

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