On-page SEO Tips – Can you still believe that despite there being so much online knowledge about SEO, there still a lot of people who believe on-page SEO itself is nothing more than sprinkling a couple of keywords and few pages of content on a website? This is a hoax, one that can bring your site great damage if you believe in it. While content and keywords still matter, there is more to on-page SEO than what you may find on the internet.
On-page and off-page SEO are two structural components of advanced SEO. Both are necessary for a site to function, however, the topic in light is on page optimization and why does it matter so much. A lot of SEO specialists consider on-page SEO as the core reason behind a site’s high ranking. On-page SEO consists of a couple of elements, that once you obtain full command over, your site will rank sky-high.
As online marketing keeps being developed, SEO is getting easier and at the same time, hard for site owners to keep up with. This is why SEO specialists advise focusing on on-page SEO since the level of its impact is considerable and every site owner must understand the knick-knacks that go into on-page SEO. Since search engines keep advancing their organic searches, it’s imperative to ensure your on-page SEO is nailed right to the smallest one.
What Is On-Page SEO?
On-page SEO is the part of Search Engine Optimization that mainly focuses on a site’s ability to procure natural traffic and improve its rankings in the SERPs. On-page SEO incorporates certain elements that help a site in doing so, some of them are:
- Meta title and Meta description
- Internal and External linking
- Keyword Density
- Site Structure
Once a site manages to integrate its features with on-page SEO elements such as above, it is left with high rankings and a considerable flow of organic traffic.
Why Is On-Page SEO Essential For Sites To Rank High?
Have you ever considered what part of your site makes Google consider it for ranking? It’s your site’s content and how well it functions. Both aspects are covered in on-page SEO practices, hence why sites need to rank high. This is a give-and-take process. Once Google ranks your site and your side of the deal is paid off, Google will then pay off its side by bringing organic traffic to your site which will eventually turn into leads for you and in the end, generate revenue and income for your business.
6 Basic On-Page SEO Tips To Help Your Site Rank
As mentioned above, on-page SEO consists of a handful of elements that have the first impact on your site’s ability to rank on SERPs. You must possess command over these elements by following the basic on-page SEO tips below:
1. Conducting Keyword Density Research
Your keywords are your greatest assets. These keywords are integrated into your site’s content which begins the cycle of your site’s ranking. Researching them falls into on-page SEO as conduction powerful keyword research allows you to end up with the ones that are relevant for your targeted audience, helpful in generating leads, bump up your SERPs position, and allow you to gain valuable insight for a powerful future keyword campaign.
2. Working On URL Optimization
Most site owners don’t pay any attention to their pages’ URLs, hence their low-rankings and slow conversion rates. A site’s URL is a part of its SEO and since it is visible to the visitor and has a direct connection to your site, it is an on-page SEO element.
You can improve your site’s URL by optimizing it. An optimized URL structure is short and has a keyword in it. Google ranks those sites high that follow a practice of optimizing their URLs with keywords and short structure.
3. Polishing Up Meta Tags
Google cant display all of your site’s content in a search result. It needs a short description that it can put on its SERPs. These short descriptions are Meta Tags and are the main factor of on page SEO. Meta Tags are divided into four elements:
- Meta Title
- Meta Description
- Meta Keywords
- Meta Robots Tag
All four of them give Google insight into your site. If you have optimized and polished Meta Tags, only then will Google consider your site to rank.
4. Proficient Content Optimization
People aren’t kidding when they say content rules the internet. And when it’s optimized content, Google won’t be missing it anytime soon. Content optimization centers around incorporating well-researched keywords in a site’s content to show up in a high position in organic searches and bring back online traffic to that site.
5. Incorporating Internal and External Links
Some invisible tethers hold your site, support it and offer authority to it. These invisible tethers are internal and external links. Internal or external linking keeps the visitor on your site’s pages long and gives them more valuable data. Google tracks how long visitors stay on your site’s page and will consider your site more significant the more extended that they stay.
6. Inducing Mobile Optimization
Gone are the days when sites were only accessible by a PC. Now it is expected of every site to be mobile-friendly. This is why inducing mobile optimization in a site is very important for it to rank high. Portable SEO is especially significant, particularly today. 50.81% of global website traffic uses their phones to access sites. This is why when planning a site, you need to ensure your site is accessible on both mobile and PCs.
On-Page SEO Is A Site’s Structural Support System
It is recommended by several SEO specialists that site owners should work on their on-page SEO first rather than their off-page SEO to speed up their ranking process. That alone just shows the importance of on-page SEO services. Your website is the point of convergence of all your SEO practices and strategies, but the main aspect of SEO that impacts it the most is your on-page SEO.